"Best time to post on LinkedIn" is searched 2,400 times a month in the UK and 5,400 in the US, and I understand the appeal. It feels like a lever you can pull without changing anything else. So I'll give you the straight answer, and then I'll tell you why it's one of the least important things you can worry about as a recruiter.
In short: for most recruiters, weekday mornings work best, roughly Tuesday to Thursday, between about 8am and 10am, when hiring managers are at their desks and scrolling before the day runs away with them. But timing is a rounding error next to relevance and consistency. A brilliant post for the right hiring manager will do its job at 3pm on a Sunday. A dull one aimed at nobody will flop at the "perfect" time. Get the content and the audience right first, then post in a window your buyers are around.
What the timing data broadly says
Study after study lands in a similar place. Engagement tends to be highest mid-week and mid-morning, because that's when working professionals check LinkedIn: first thing, over coffee, between meetings. Monday is warming up, Friday afternoon is checking out, and weekends are quieter for B2B, though not dead. If you want a default, aim for Tuesday, Wednesday or Thursday morning, and you'll be posting when your buyers are most likely to be there.
That's the whole answer to the timing question. The reason this post is longer is that timing is where recruiters put energy that would pay off far more somewhere else.
Why timing is overrated for recruiters
LinkedIn doesn't only show your post to people at the moment you hit publish. It shows it to a small first group, watches how they react, and then decides whether to keep showing it over the next hours and days. A useful post keeps surfacing long after you posted it. A weak one dies no matter how perfectly timed the launch was.
So the "best time" only affects that first nudge. What decides whether a post reaches hiring managers and earns you a conversation is whether it's relevant to them and whether you show up often enough to be remembered. I'd take a sharp post for finance directors published at a mediocre time over a generic post published at the golden hour, every single day.
What decides whether your post lands
Three things, all of which matter more than the clock:
- Relevance to one buyer. A post aimed at the specific hiring manager you want will always outperform a post aimed at "everyone", because LinkedIn rewards early engagement and the right people engage with the right content.
- Early replies, not just likes. If the first people who see it comment and you reply, LinkedIn reads that as a conversation worth spreading. Posting when your audience is around helps here, which is the one real reason timing matters at all.
- Consistency. Showing up two or three times a week for months beats a perfectly-timed post once a fortnight. Familiarity is what turns your name from a stranger's into "the specialist I keep seeing".
A simple posting window
Stop optimising to the minute. Pick two or three slots a week in a weekday-morning window, put them in your calendar, and protect them. Then spend the energy you'd have wasted on timing on making the post relevant to your buyer instead. If you can be at your desk for the first half hour after posting to reply to early comments, that's worth more than any specific minute you chose to publish.
If deciding what to post in those slots, and remembering to do it, is the part that slips, that's the whole reason MyCopyPal exists. It gives you a calendar of what to post on which day, in your voice, so the only thing left for you to do is show up and reply.