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Free playbooks to help you grow on LinkedIn.

What should recruiters post on LinkedIn?
Latest
Guide

What should recruiters post on LinkedIn?

Recruiters: stop posting for likes.

Toni Heater17 September 2026
How often should a recruiter post on LinkedIn?
Guide

How often should a recruiter post on LinkedIn?

How often should a recruiter post on LinkedIn? Three to five times a week, weighted to the pillars that fit your desk, with cadence as question three.

Toni Heater23 October 2026
The four LinkedIn content pillars every recruiter should rotate
Guide

The four LinkedIn content pillars every recruiter should rotate

Learn the four LinkedIn content pillars every recruiter should rotate to win more clients and candidates: conversation starters, valuable posts, personal.

Toni Heater22 October 2026
MyCopyPal vs Taplio: reach or pipeline?
Comparison

MyCopyPal vs Taplio: reach or pipeline?

MyCopyPal vs Taplio for recruiters: Taplio grows reach and a following, MyCopyPal aims each post at one reader to drive client and candidate conversations.

Toni Heater21 October 2026
30 LinkedIn post ideas for Data recruiters
Ideas

30 LinkedIn post ideas for Data recruiters

30 specific LinkedIn post ideas for Data recruiters, grouped by content pillar, to attract clients and candidates with real expertise. No engagement bait.

Toni Heater20 October 2026
How the LinkedIn algorithm works for recruiters
Guide

How the LinkedIn algorithm works for recruiters

Learn exactly how the LinkedIn algorithm works in 2026, and how recruiters can use it to generate client conversations, not just likes.

Toni Heater19 October 2026
LinkedIn headline examples for recruiters
Guide

LinkedIn headline examples for recruiters

Real LinkedIn headline examples for recruiters, by reader type and niche, plus the structure behind headlines that earn messages instead of profile views.

Toni Heater16 October 2026
How recruiters win inbound enquiries from LinkedIn
Guide

How recruiters win inbound enquiries from LinkedIn

Learn how recruiters win inbound enquiries from LinkedIn with a stronger profile, consistent niche content, and smarter engagement habits that attract.

Toni Heater15 October 2026
The best LinkedIn post generators in 2026
Comparison

The best LinkedIn post generators in 2026

Comparing the best LinkedIn post generators in 2026 for recruiters: MyCopyPal, Paiger, Taplio and Hootsuite's free tool.

Toni Heater14 October 2026
30 LinkedIn post ideas for Software Engineering recruiters
Ideas

30 LinkedIn post ideas for Software Engineering recruiters

30 specific LinkedIn post ideas for software engineering recruiters, grouped by content pillar to build real authority with clients and candidates.

Toni Heater13 October 2026
How to optimise your LinkedIn profile as a recruiter
Guide

How to optimise your LinkedIn profile as a recruiter

How to optimise every part of a recruiter's LinkedIn profile - headline, About, banner, experience - to convert the right people.

Toni Heater12 October 2026
How to keep posting on LinkedIn when your desk is full
Guide

How to keep posting on LinkedIn when your desk is full

Recruiters go quiet on LinkedIn when busy because every post starts from scratch. The pillar system that keeps you consistent, minus the paralysis.

Toni Heater9 October 2026
How to turn a placement into a LinkedIn post that wins clients
Guide

How to turn a placement into a LinkedIn post that wins clients

Learn how to turn every recruitment placement into a LinkedIn post that builds credibility, attracts hiring managers, and wins new clients.

Toni Heater8 October 2026
30 LinkedIn post ideas for IT recruiters
Ideas

30 LinkedIn post ideas for IT recruiters

Thirty specific LinkedIn post ideas for IT recruiters, grouped by pillar, each designed to share real expertise and attract clients and candidates.

Toni Heater6 October 2026
Best time to post on LinkedIn for recruiters
Guide

Best time to post on LinkedIn for recruiters

Tuesday to Thursday, 10 a.m. to noon - that's your window.

Toni Heater5 October 2026
Personal branding for recruiters
Guide

Personal branding for recruiters

Personal branding for recruiters is a business development workflow, not a marketing exercise. What to post, who to target, and what fills the desk.

Toni Heater2 October 2026
MyCopyPal vs a LinkedIn ghostwriter or copywriter: the cheaper, expert-edited option
Comparison

MyCopyPal vs a LinkedIn ghostwriter or copywriter: the cheaper, expert-edited option

LinkedIn ghostwriters cost £500-£3,000+/month with no recruiter-specific strategy.

Toni Heater30 September 2026
30 LinkedIn post ideas for Tech recruiters
Ideas

30 LinkedIn post ideas for Tech recruiters

Thirty specific LinkedIn post ideas for tech recruiters, grouped by content pillar so you can plan a full month of client and candidate content fast.

Toni Heater29 September 2026
Why viral post templates make every recruiter sound the same
Guide

Why viral post templates make every recruiter sound the same

Viral LinkedIn templates get recruiters likes, not leads.

Toni Heater28 September 2026
30 LinkedIn hooks for recruiters
Hooks

30 LinkedIn hooks for recruiters

30 ready-to-use LinkedIn hooks for recruiters, grouped by goal: winning clients, attracting candidates, contrarian opinion and story-led posts.

Toni Heater25 September 2026
MyCopyPal vs Paiger: content tool or BD platform?
Comparison

MyCopyPal vs Paiger: content tool or BD platform?

Paiger is a recruitment BD platform. MyCopyPal is a conversion-weighted LinkedIn content tool for recruiters.

Toni Heater24 September 2026
How recruiters build a LinkedIn content strategy
Guide

How recruiters build a LinkedIn content strategy

A practical guide to building a LinkedIn content strategy that converts for recruiters.

Toni Heater23 September 2026
30 LinkedIn post ideas for recruiters
Ideas

30 LinkedIn post ideas for recruiters

30 LinkedIn post ideas for recruiters, grouped by what gets replies: conversation starters, expertise, personal posts and success stories.

Toni Heater22 September 2026
Why viral LinkedIn posts don't fill your pipeline
Guide

Why viral LinkedIn posts don't fill your pipeline

10,000 impressions from the wrong people won't fill your recruitment desk.

Toni Heater21 September 2026
MyCopyPal vs MagicPost: which is built for recruiters?
Comparison

MyCopyPal vs MagicPost: which is built for recruiters?

MagicPost vs MyCopyPal: an honest feature-by-feature comparison for recruiters.

Toni Heater18 September 2026
How recruiters turn LinkedIn posts into placements
Guide

How recruiters turn LinkedIn posts into placements

Most recruiters use LinkedIn. Few convert it into client and candidate conversations.

Toni Heater16 September 2026