Free tool
LinkedIn engagement rate calculator
Drop in your post's numbers and get your engagement rate. Is it turning into inbound, or just likes? Free, nothing stored.
From your post's analytics. Runs in your browser; we don't save it.
Add your impressions and we'll work out your engagement rate and your MyCopyPal score.
Frequently asked questions
How do I calculate LinkedIn engagement rate?
Add up your reactions, comments and reposts, divide by impressions, then multiply by 100. This tool does it for you. You'll find all four numbers in your post's analytics.
What's a good LinkedIn engagement rate?
Roughly 1 to 3% is typical for a personal post measured by impressions, and above that is strong. Treat it as a rough guide, not gospel: it swings with your audience size and topic. And a high rate is not the goal on its own.
Is a high engagement rate actually worth anything?
Only if it turns into something. Likes and comments feel good, but they do not book calls or win clients. A post can hit 5% and bring in nothing. What matters is whether your content moves the right people to reach out, which is what MyCopyPal is built for.
Is it free?
Yep. Free, no sign-up, nothing stored. It runs in your browser.
Should I measure against impressions or followers?
Impressions, if you have them. It is the truer measure of how the people who actually saw the post responded. Follower-based rates look bigger but mean less, because most of your followers never see a given post.